29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

8 january, 2015

Focusing on value creation for stakeholders: applications of lean processes and systems

Auditing represents corporate culture, because it defines how a company thinks and behaves ...

24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

24 november, 2012

The case of Tetra Pak: Placing reputation at the heart of business strategy

Many organisations include reputational management as part of their daily operations, inte ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...